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Our Methodology

We bring the 4 building blocks you need to grow your business in the digital age.

purpose2

Purpose is your vision, mission, values, ethics and goals. It’s why you exist.
people

People are all of the human resources you engage to achieve your objectives.
platform

Platform refers to the tools you use to empower your brand to achieve its purpose.
process

Process defines your business activities that control how effectively you operate.
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Free E-Book

Learn a proven business development framework that will help you grow your business in the digital age we live in through purpose, people, platform and process. The growth of your business depends on it!

Our Services

We partner with world-class solutions providers to deliver on your digital business development strategy.

Consulting

Marketing

Branding

  • Graphic design
  • Website design
  • Logo design
  • Social media presence design
  • Content development
  • Digital publications
  • Brand positioning
  • Brand identity
  • Reputation management
  • User experience design
  • Social media management

Development

  • Website development
  • Mobile application development
  • Online community development
  • Customer relationship management
  • Custom application development
  • Digital systems integrations
  • Application programming interface

Intelligence

Talent

  • Social media managers
  • Online marketers
  • Website developers
  • Content marketers
  • Mobile developers
  • Online community managers
  • Email marketing managers

Our Difference

What separates us from other digital business development and marketing companies.

methodology

Proprietary Methodology.

We believe a strategy is only as good as the methodology it resides in. When it comes to growing your business using digital media, following a proven methodology and process means everything. The options available to your company within digital media, both technically and strategically, are literally growing by the minute. This establishes a huge risk for companies getting caught up in “best practices” within digital media versus following a methodology centered around business strategy and return-on-investment. Our proprietary methodology is centered around Purpose, People, Platform and Process. Download our e-book to discover how this methodology is proven to work, every time, no exceptions.

Prioritizing Projects.

The term “return-on-investment” gets thrown around a lot without consideration on the order of marketing and business development strategies required to always be “returning” versus always “investing”. Our planning process looks at what digital business development strategies are and will produce the fastest return-on-investment while considering the necessary level of investment into long-term strategies. This process allows your company to invest into long-term growth strategies without sacrificing today’s positive cash flow. Because we don’t hire talent internally, we are able to be extremely flexible in finding the right resources and in prioritizing projects to meet the needs of your company.

prioritize
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Provider Network.

One of the most distinct differences in our digital business development approach is our relationship with world-class solution providers. We believe that not every solutions provider is right for every company based on budget, quality and workflow. This is why we continually focus on establishing relationships with providers with a proven track record spanning across all areas of digital business development. We can also work directly along side with your existing providers (e.g. advertising agency) that you currently use. The goal is not to compete, but rather to partner and work with your team and your current providers to deliver a return-on-investment.

The Phase 2 Experience.

Our process involves everything from listening, planning to execution to grow your business.

Meet.

One of our trained consultants will meet with you to understand their business objectives and current pain points. We ask a series of questions to learn how you measure success, what’s holding you back from achieving this level of success – money, time, resources, a lack of processes or something else. We will also evaluate where you are at right now and how you are moving closer to achieving your business objectives.

Collaborate.

We collaborate internally with our community of team members and network of solutions providers to determine the best approach to achieve the objectives we established in our first meeting. Our team of strategy experts work together to determine what time and resources will be needed to move in the right direction and to discuss possible solutions and providers.

Recommend.

After our collaboration session, we will recommend the best approach to achieve your business objectives through an official proposal and custom developed digital business development plan.

Plan.

Hosted on Google Docs so you can see changes and adjustments, our collaborative approach provides a real- time digital business development plan. We also use Basecamp to allow you and providers to interact and to set benchmarks and deadlines. The plan continues to grow through monthly – at a minimum – meetings to assess and discuss measurements to hold everyone accountable for meeting your business objectives.

Implement.

We implement our strategy through the coordination of world-class solutions providers. This is where the plan comes to life and is put into action. We continually build relationships with key solutions providers to serve our clients’ needs and to provide high-quality, measurable outcomes. We hold our solutions providers accountable at all times to your business objectives.

Measure.

Put simply, we take the time to look at and capture measurements within each project and to compare them to the goals. We assess the progress that’s being made and determine which adjustments must be made to reach and achieve the project’s goals. We collaborate with and challenge our solutions providers to continually work to achieve goals.

Improve.

One of the main reasons that separates us from many other companies is our process in handling improvement. We do the best we can to deliver the best result, however sometimes adjustments need to be made along the way. These adjustments might be with vendors or within individual strategies. Our consulting and deliver approach accounts for improvement every step of the way in order to provide you with the greatest return-on-investment possible.

Latest Success Story

We become true partners with our clients in the growth of their business.

Upcoming Events

Learn first-hand how to grow your business in a digital age.

Latest Expert Interviews

We are always learning and aligning ourselves with industry leaders in digital business development.

RAND FISHKIN

FOUNDER OF MOZ.COM

SEO: What you really NEED to know

JOEL KLINE, PH.D

LEBANON VALLEY COLLEGE

How can small businesses with limited resources grow?

Latest Blog Posts

Tips, strategies and ideas to grow your business using digital media.

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Let’s Get Started

Discover how we can help you grow your business.

Contact Us

We look forward to hearing from you. Feel free to call us directly for fill out the form to your right. We promise to respond to you within 24-48 business hours.

855.432.1HUB(482)

Corporate Office

Phase 2 Solutions, LLC
110 Sunset Avenue
Harrisburg, PA 17112


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