Interview with Rand Fishkin, Founder of

SEO: What you REALLY need to know

The 4 Building Blocks You Need to Grow Your Business

We believe that brands achieve real business objectives when they focus energy on 4 key areas of business growth.


Purpose defines your goals, vision, mission and determines how you measure success.


People defines who will help you achieve your brand objectives.


Platform defines the systems you need to support your brand objectives.


Process defines all of the activities that support your brand objectives.



Learn a proven business development framework that will help you grow your business in the digital age we live in through purpose, people, platform and process. The growth of your business depends on it!

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Our Process

Proven steps to achieve your business objectives.


Our first step in helping you achieve your business objectives is to understand exactly what they are and what is keeping you from achieving them. Together we will break down your business objectives to understand your ideal customers, key business metrics, current challenges and current efforts. The information gathered during this step will help us go to work in making a solid recommendation to help you achieve your business objectives.


Once we’ve gathered details to understand your business objectives, we will collaborate with our team to collectively recommend the best solution that combines digital media and business development. Our team is collectively made up of experts and world-class companies with proven track records in areas spanning from digital marketing and development to business intelligence and talent acquisition.


Your digital business development consultant will share our collective recommendation and make sure you fully understand how we are going to help you achieve your business objectives. The recommendation will include a detailed process on how we plan, implement, measure and improve to make sure your business objectives are met.


Your digital business development strategy is a real-time collaborative document that serves as home base to your business objectives. The plan will follow our proven methodology of brand community to make sure every recommendation is aligned with the right purpose, people, platforms and processes. Your digital business development consultant will meet with you on a monthly basis to create and review projects within the plan.


Each project we create within your plan will be completed either by your staff or by one or a collection of our world-class solutions partners. For example, if we are recommending email marketing automation triggered from your CRM system, we will assign tasks to one of our CRM integrators and email marketing system setup specialists. Some projects might require only staff involvement. This is where your digital business development consultant will step in to help coordinate internal projects so you can be rest assured that everyone is collaboratively working toward meeting your business objectives.


Business success is only achieved when you understand what metrics define business success in your business. Each project that we plan and help execute will always include key performance indicators (KPI’s) that are aligned with your overall business objectives. We believe these business metrics need to trigger business decisions. This is why we implement a business intelligence dashboard so you and every other appropriate person in your company can see metrics that empower decisions to be made. A business intelligence dashboard also provides us with the feedback we need to make improvements to your digital business strategy in order to continually make progress to achieve your business objectives.


Throughout each month of working together, your digital business development consultant will constantly look for ways to improve our recommendations and processes to make sure we are driving you toward your business objectives. Not every project is perfect or as predictable as we might expect. This is a reality. Instead of avoiding the issue, we’ve instituted a process for improvement to assure you that the best possible digital business development strategy is in place and working for you.

Our Services

We partner with world-class digital business development service providers to help meet your business objectives.




  • Graphic design
  • Print collateral
  • Domain name management
  • Social media presence design



Talent Acquisition

  • Digital media resource staffing (contract, contract-to-hire, direct-hire)

Solutions Providers

We team up only with world-class solutions partners with a proven track record to turn strategy into real results.

Create Business Dashboard
Scranton Graphic Design Firm
Lancaster Website Design
Video Production Company Harrisburg
Internet Marketing Agency
Harrisburg IT Staffing Firm

What Clients Are Saying

We believe each client brings an opportunity for us to create a success story.

Resource Center

Discover strategies, tactics and tools to help you grow your business utilizing digital media.

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In this Q & A interview, we will be interviewing the founder of and co-founder of, Rand Fishkin. and have become THE resource for high quality information and tools to help organizations utilize search engine optimization (SEO) as a true asset.

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Let’s Start the Conversation

Discover how we can help grow your business.

Contact Us

We look forward to hearing from you. Feel free to call us directly for fill out the form to your right. We promise to respond to you within 24-48 business hours.


Corporate Office

Phase 2 Solutions, LLC
110 Sunset Avenue
Harrisburg, PA 17112

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