Gunn Mowery
Gunn Mowery is an full service insurance company with several offices throughout Central Pennsylvania.
Goal
- To enhance the effectiveness and reach of all email marketing communications with prospects and clients.
Strategy
- To develop new forms of email communications increase the readability and engagement for all new and existing email subscribers.
Tactics
- To redesign the email newsletter design aesthetics making it more effective in getting subscribers to engage further into the content.
- To monitor email marketing statistics to determine future best courses of action in design aesthetics, sending times, subject lines, content, etc.
- To develop professional copy for each new article added into the newsletter and on the website.
Results
- The open rates and click through rates have continued to increase over the first several months. We are continuing to research further into the metrics to determine best courses of action in order to continually improve open rates and click through rates.
