Lead UP

Lead UP is an education and training provider. They offer a variety of training and educational opportunities to professionals and their companies, that need to gain new and greater expertise in the areas of:

Project and Program Management
Business Analysis
Leadership Development
Team Building
Problem Solving Skills
Decision Making Skills
Time Management Skills

Goals

To increase the amount of training and speaking opportunities with major corporations.

Strategy

To develop a synergistic branding strategy between both the company and personnel conducting the training.
To showcase sample bits of training material through professionally filmed videos that can also be packaged into information products.
To develop a website that serves to outlay and structure the service offerings in a quick and easy way to targeted groups of training “buyers”.
To develop a video sharing network on You Tube and other major video networks that offer a faster search engine positioning for training “buyers” in search of content providers.
To streamline and syndicate the communication process of sample content throughout all major and niche focused social networking communities.

Tactics

Developed a content syndication network on all appropriate social networking communities for all sample training videos and articles.
Developed and consistently run email marketing campaigns to notify new prospects, clients and referral sources.
Developed new website to better represent the wide array of education and training services being offered by the company.
Developed a new designed around the website to focus both of company brand and personal brand from Myles Miller – Founder and CEO.