Pine Street Church

Pine Street Church in Harrisburg PA is a main line Presybeterian Church that is currently looking to increase visibility and outreach to people using forms of new media to engage member and attract new visitors.

Goals

To increase outreach to the younger generation interested in a traditional church service that are using new media channels.
To turn their website (www.pinestreet.org) into a utility to increase engagement with current members.
To develop more efficient and effective communications members and potential members.
To increase the involvement of people

Strategy

To develop new website, new media communication channels and consistent content delivery for the targeted audience and current members.

Tactics

Development of a brand new website – www.pinestreet.org.
Development of a video blog area called “Ask Alex Anything”.
Enhanced email marketing collection funnel development.
Newly enhanced logo.
Integrated with additional task force to complete new videos and refreshed copy.
Setup and maintenance of Twitter and Facebook services to deepen engagement with on site blogs.
Google analytic goal measure and comparisons to make strategy website changes.
Email marketing campaigns directed towards new website visitors.
On page search engine optimization.
Worked directly with PR firm that handled initial website launch to gain immediate exposure of new approach.