Shop4Downloads.com

Shop4Downloads.com is an online marketplace for buyers and seller of digital products. This is anything from ebooks, audio courses, video courses, software, scripts, website templates, etc.

Goals

To increase the community of buyers and seller while also increasing revenue from digital product sales.

Strategy

To build different access points into the website that focus on guiding each type of visitor toward taking a specific action. The types of visitors are broken down into buyers of digital products, sellers and affiliate marketers. The initial strategy is to drive targeted traffic to specific landing pages.

Tactics

Development of a fully integrated e-commerce website to handle orders, digital product delivery, customer account management, affiliate program and many other features that fully automate the website operations.
Developed separate Google Adwords campaigns to attract buyers for each individual digital product listed in the store.
Focusing on continual reassessment of keyword bids for each Google Adwords campaign in order to generate the highest possible return-on-investment.
Integrate effective email marketing collection points on on the website as well as immediate email capture.
RSS driven email marketing campaign to automatically send new articles posted on the website and new promo codes to all email subscribers and existing customers.